Product Development

My diverse product development expertise includes (but is in no way limited to) vinyl records, toys, cut-and-sew custom apparel, specialized accessories, and personal care products. This expertise comes from in-the-field experience alongside an appreciation for and understanding of business processes in general.

In 2016 I channeled my love of problem solving, meticulous research, and product development to formulate a natural deodorant — and PRIMARY ELEMENTS was launched — a wellness line known for non-toxic, effective products with a gender neutral brand identity and a focus on body positivity. Seven years later, PRIMARY continues to be a beacon of well-being and inclusivity with a devout fan base.

I live for the thrill of the hunt and take pleasure in being an on-the-ground problem solver, fueled by the excitement of discovering innovative solutions. From putting in the hours, I know first hand how to shepherd a concept from idea - through market release and beyond.

Let's:

• Create the products you wish existed

• Make something that typically might seem ordinary, totally remarkable. 

• Work from concept to completion and totally nail it. 

• Bridge the gap between quality and price, without becoming the low cost option.